Brand Blueprint Workshop: Training Material

Professionally-designed Brand Blueprint Workshop course material and trainer material.

Course Description:

How do you create that winning message that fits your brand and differentiates your business from your competitors? This is exactly the essence of our Brand Blueprint Workshop. This interactive workshop goes through the core steps that create a brand, and help you craft your specific brand message to effectively persuade and explain your products and services to your audience confidently. This course breakdowns each step in building a brand, from the target audience perspective, to the product offering, and the essence

Key Chapters: 

• Concretise the benefits and strengths of your products or services.
• Define your voice and core message that runs throughout all of your media and describe how these benefits help solve your audience's problems.
• Be able to connect organically with your audience and differentiate your product or service effectively.

The Complete Pack contains:

1. The Course Material 

• Half-day professionally-designed and fully customizable Brand Blueprint Workshop PowerPoint slide packs. 
• Includes B2B and/or B2C case studies and examples, stats and trends
• Level: Beginner to Intermediate
• Workshop Duration: Half day workshop

2. 4x Supporting Downloads

1. Brand Blueprint template
2. Brand Guidelines template
3. FAB Flow (features, advantages, benefits, and positioning) template
4. Consumer Persona template

3. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form