Branding and Value Proposition training workshop: Course Material Pack

Professionally-designed Brand and Value Proposition course material and trainer material.

Course Description:

How do you create that winning message that fits your brand and differentiates your business from your competitors? This is exactly the essence of our Brand and Value Proposition course. This course goes through how to craft a brand message effectively and how to use it to persuade your audience confidently and sell, to effectively persuade and explain your products and services to your audience confidently, and sell the benefits as well as the features. This course breakdowns what makes a brand and takes you through the steps to create the look, feel, and drive the context through powerful visuals and message throughout all of your media boiling down the essence.

This is a incredibly useful and powerful training product to have and run again and again. 

Key Chapters: 

• Explore all the benefits and strengths of your products and services.
• Be able to describe and explain how these benefits help solve your audience's problems.
• Be able to connect organically with your audience and differentiate your product or service effectively.
  

The Complete Pack contains:

1. The Course Material 

• 1-day intensive Professionally-designed and fully customizable Brand and Value Proposition PowerPoint slide pack. 
• Includes B2B and/or B2C case studies and examples, stats and trends
• The course is ideal for: Brands and marketing professionals looking to persuade their customer base more effectively; business owners struggling to promote how their products or services solve the consumer problems, and why consumers need the product.
• Level: Beginner to Intermediate. This course is aimed at beginners but even hardened brand professionals will take away who are interested and keen to learn more about branding and positioning. It's ideal for business owners who want to define their band from the inside out.
• Course Duration: 6 hours / 1-day 

2. 5x Supporting Downloads Toolkit:

1. Brand Blueprint template
2. Consumer Personas template
3. Quick-fire Marketing Plan
4. FAB Flow template (features, advantages, benefits and positioning)
   
5. Brand Guidelines worksheet. 

3. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form