SEO: Build Your Backlinks Strategy - Training workshop material

Professionally-designed SEO: Build Your Backlinks Strategy: Workshop course material and trainer material.

Course Description:

This 3-hour course explains what backlinks are and why they are so important to strengthen throughout the whole of a digital strategy. It covers SEO and the recent technical evolutions  changes to become SGO (search generative optimisation), and understanding why keywords are much more than hashtags on Insta or written within websites. This backlinks training helps you connect the digital dots, with a checklist on how you can build your own. 

Key Chapters: 

• Build your own step-by-step Backlinks strategy that will raise your business profile. 
• Understanding how backlinks work with the new Search Generative Engines, impacting your content strategy.
• Developing a content structure and backlinks strategy. 

The Complete Pack contains:

1. The Course Material 

• Professionally-designed and fully customizable Build Your Selling Roadmap Training Workshop PowerPoint slide packs. 
• Includes B2B and/or B2C case studies and examples, stats and trends
• Level: Beginner to Intermediate. 
• Prerequisite: You need an beginner to intermediate level understanding of how SEO works.
• Workshop Duration: 1-day workshop

2. 4x Supporting Downloads

1. Sales Funnel template
2. Content Ideation Calender
3. Emotive Content Map
4. Blog Calender
5. FAB Flow (features, advantages, benefits, and positioning) template
6. Competitor SWOT Analysis template

3. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form