Connect with Customers with Brand Storytelling - Training workshop material

Professionally-designed Connect with Customers with Brand Storytelling: Workshop course material and trainer material.

Course Description:

Strong emotions drive engagement, clicks and encourages people to react and take action. This training breaks down the power of a narrative that can turn casual browsers into loyal advocates and buyers. So how do you create that winning story that carries the brands message, differentiates your business from your competitors?  This engaging and practical workshop is designed for entrepreneurs and business owners who want to elevate their brand and create deeper, lasting connections with their customers. Through our proven method of breaking down your brand’s story, you’ll discover how to position your business not just as a product or service—but as a meaningful part of your customer’s journey. Whether you're building the brand identity or refining your messaging, this training will help your story stand out and speak directly to what your audience cares about most. 

Key Chapters: 

• Learn the essential structure of a brand story that resonates and converts
• Identifying your customers core motivations and unite these with your brands strength's and benefits
• Define your voice and core message that runs throughout all of your media and describe how these benefits help solve your audience's problems.
• Craft a compelling narrative that aligns with your values and builds trust.
• Take away a practical story framework you can use across all of marketing media.

The Complete Pack contains:

1. The Course Material 

• Professionally-designed and fully customizable Brand Storytelling Training Workshop PowerPoint slide packs. 
• Includes B2B and/or B2C case studies and examples, stats and trends
• Level: Beginner to Intermediate
• Workshop Duration: 4-hour workshop

2. 4x Supporting Downloads

1. Brand Guidelines template
2. FAB Flow (features, advantages, benefits, and positioning) template
3. Consumer Persona template
4. Competitor SWOT Analysis template

3. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form