• Defining Your Target Audience
  • Think King Digital Marketing Training Pack
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Defining Your Target Audience: Training Pack

Defining Your Target Audience: Training Pack

£150.00 GBP
£150.00 GBP
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Taxes included.

Professionally-designed Defining Your Target Audience course material and trainer material.

 

Course Description:

Do you really know who your target customers are, or are you making a lot of assumptions? We have to start with assumptions but are you stuck using old terms that no longer apply? Audiences and their behaviour has changed, and those you expect would have things in common, have different attitudes and motivations. In this course we break day the multiple methods used to apply details about your consumers, giving you the knowledge and space to build a detailed picture about 'your person', so you can provide the service that they're looking for at the right time, right place. This course will help you break down 'the who' of your target audience, whether you're looking to sell or strengthen long-lasting customer relationships. 

In this comprehensive course:, you will: 

  • Breakdown and build unique target audience personas
  • Be able to differentiate key users as part of your model and build along the chain
  • Be able to describe and explain how the benefits help solve your audience's problems.
  • Be able to connect with your audience and differentiate your product or service effectively.

The Complete Pack contains:

1. The Course Material 

  • 1-day intensive Professionally-designed and fully customizable Defining Your Target Audience PowerPoint slide pack. 
  • Includes B2B and/or B2C case studies and examples, stats and trends
  • Who is it for: Market research, branding and digital professionals, and business owners.
  • Level: Beginner to Intermediate
  • Course Duration: 3 hours / half-day

2. 3x Supporting Downloads Toolkit:

  1. Business Foundations Essentials workbook
  2. FAB Flow template (features, advantages, benefits and positioning)
  3. Consumer Persona template

3. Trainer Material: 

  • Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
  • Certificate, print version and customizable Canva template
  • Print and digital, customizable Feedback Form
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What's in Each Pack?

  • Professionally-designed and editable PowerPoint slide pack/s (making it easy to edit and translate into multiple languages).
  • Supporting Templates and Checklist documents.
  • Trainer Handbook
  • Customizable Feedback forms, digital; and print version
  • Customizable Certificate, Canva and print version.

Past Students have said...

  • "Having attended many courses and conferences on digital marketing over the years, this course stands head and shoulders above the rest."

  • "Thank you for such an inspiring course. The content and the way it was structured, was perfect to help put it into practice immediately."

  • "This is very effective way of keeping abreast with the latest digital trends and developments. A really well structured course."

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Past Students have said...