Digital Literacy 101: Training pack

Professionally-designed Digital Literacy 101 course material and trainer material.

Course Description:

If you're feeling overwhelmed by all of the digital changes, fear not, this course is for you. This course will equip you or your team with the knowledge, skills and understanding of what's happening in the digital landscape for businesses and consumers. Looking at the latest technological advancements and how these have changed the landscape. You will also learn the game changing technologies and new trends, that have changed everything! Particularly AI, and AI in search, SGE (search generative engines). 

Key Chapters: 

• Introduction to integrated digital media
• Understand the Connected-Consumer and the brand-consumer relationship 
• and we look at cutting edge technologies and latest trends that are disrupting the landscape and impacting consumer behaviour.
  

The Complete Pack contains:

1. The Course Material 

• Professionally-designed and fully customizable Digital Literacy 101 PowerPoint slide pack. 
• Includes B2B and/or B2C case studies and examples, stats and trends
• The course is ideal for: For beginners, digital business owners, and those interested in new technologies.
• Level: Beginner to Intermediate. This course is aimed at beginners but even hardened brand professionals will take away who are interested and keen to learn more about branding and positioning. It's ideal for business owners who want to define their band from the inside out.
• Course Duration: 2 hours 

2. 2x Supporting Downloads Toolkit:

1. Business Essentials workbook
2. Quick-Fire Marketing plan

3. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form