Keyword Research and Analysis, training and workshop: Course Material Pack

Professionally-designed Keyword Research and Analysis course material and trainer material.

Course Description:

Keywords sit within every aspect of a marketing strategy. It's crucial to have yours nailed down but there are so many aspects to think about it’s hard to know where to start.

This 4-hour training workshop goes through step by step how to build your own keyword lists suitable for all of your marketing activity, SEO, PPC, landing pages and campaign hashtags. The course looks at top industry tools you can use, competitor research tools, social listening, the impact of AI in search (SGE) and learn what actions to take and when and where to add them as part of the marketing mix. 

Key Chapters: 

• Step by step process to create a keyword list
• How to use keywords strategically to boost your online presence
• The free and premium tools and the ones worth investing in. 
  
• How to measure competitor's keywords, whether to use them or use them to your advantage.
  

The Complete Pack contains:

1. The Course Material 

• 1-day intensive Professionally-designed and fully customizable Keyword Research and Analysis PowerPoint slide pack. 
• Includes B2B and/or B2C case studies and examples, stats and trends
• Who is it for: Anyone interested in learning how to better understand and segment their their audiences for better advertising ROI.
• Level: Beginner to Intermediate.
• Course Duration: 4 hours / half-day workshop

2. 2x Supporting Downloads Toolkit:

1. Consumer Persona template
2. FAB Flow template (features, advantages, benefits and positioning)
   

3. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form