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Market Research Methods: Get to Know Your Audience: Training Course Material

Market Research Methods: Get to Know Your Audience: Training Course Material

£150.00 GBP
£150.00 GBP
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Professionally-designed Market Research Methods: Get to Know Your Audience course material and trainer material.

 

Course Description:

Market Research Methods course is about honing ad defining who your target audience are and what they need, using a multitude of data and tools for greater on-page conversion, focused strategies, tailored advertising and helping you create engaging content that sells.

In this comprehensive course, students will learn: 

  • The different types of audiences, segmentation, users and buyers
  • Understand consumer traits, characteristics and psychological habits to build your own consumer personas, and be able to help tailor ad targeting, and engaging content
  • The AI tools that will help you define and reach out to new customers for selling and all marketing areas such as email, content, advertising.
  • How to generate data and analytics to provide insights into the demographics of your audiences across platforms
  • Create a plan of action and tools to utilise for your business going forward.

 

The Complete Pack contains:

1. The Course Material 

  • 1-day intensive Professionally-designed and fully customizable Market Research Methods PowerPoint slide pack. 
  • Includes B2B and/or B2C case studies and examples, stats and trends
  • Who is it for: Anyone interested in learning how to better understand and segment their their audiences for better advertising ROI.
  • Level: Beginner to Intermediate. However, it can also benefit traditional market researchers who want to understand the wider possibilities of using digital platforms and AI data tools.
  • Course Duration: 4 hours / half-day workshop

2. 2x Supporting Downloads Toolkit:

  1. Consumer Persona template
  2. FAB Flow template (features, advantages, benefits and positioning

3. Trainer Material: 

  • Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
  • Certificate, print version and customizable Canva template
  • Print and digital, customizable Feedback Form
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What's in Each Pack?

  • Professionally-designed and editable PowerPoint slide pack/s (making it easy to edit and translate into multiple languages).
  • Supporting Templates and Checklist documents.
  • Trainer Handbook
  • Customizable Feedback forms, digital; and print version
  • Customizable Certificate, Canva and print version.

Past Students have said...

  • "Having attended many courses and conferences on digital marketing over the years, this course stands head and shoulders above the rest."

  • "Thank you for such an inspiring course. The content and the way it was structured, was perfect to help put it into practice immediately."

  • "This is very effective way of keeping abreast with the latest digital trends and developments. A really well structured course."

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Past Students have said...