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Search Engine Optimisation and SGE: Course Material Pack

Search Engine Optimisation and SGE: Course Material Pack

£150.00 GBP
£150.00 GBP
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Taxes included.

Professionally-designed Search Engine Optimisation course material and trainer material.

 

Course Description:

SEO or Search Engine Optimisation is an important part of the digital marketing mix and crucial to attracting inbound leads for businesses. However, it is often misunderstood and either too simplified or too technical. This course covers what makes up SEO, Why and how it impacts your brand, stemming from your website and across all of your digital channels, and even offline media. It goes through the steps of how you can implement it for the brand, or business, creating an SEO strategy to target new markets and increase a brands reach. You don't need a technical mindset but you do need a beginner to intermediate level understanding of how digital marketing works. 

Key Chapters: 

  • Introduction to SEO. This include the new generative search engines (SGE) driven by AI and Voice search. 
  • All About Keywords, with steps on how to do your own keyword research and a blogging strategy to increase backlinks.
  • SEO Checklist, from onsite through to technical optimisations
  • Developing an SEO strategy.
  • Showcases a huge range of tools and is packed with regular activities to implement, case studies, and the latest stats. 

The Complete Pack contains:

1. The Course Material 

  • 4x Half-day professionally-designed and fully customizable Search Engines Optimisation and SGE PowerPoint slide packs. 
  • Includes B2B and/or B2C case studies and examples, stats and trends
  • Level: Beginner to Intermediate
  • Workshop Duration: 16 hours / 4 half days. 

2. 2x Supporting Downloads

  1. Consumer Persona template
  2. Quick-fire Marketing plan

3. Trainer Material: 

  • Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
  • Certificate, print version and customizable Canva template
  • Print and digital, customizable Feedback Form
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What's in Each Pack?

  • Professionally-designed and editable PowerPoint slide pack/s (making it easy to edit and translate into multiple languages).
  • Supporting Templates and Checklist documents.
  • Trainer Handbook
  • Customizable Feedback forms, digital; and print version
  • Customizable Certificate, Canva and print version.

Past Students have said...

  • "Having attended many courses and conferences on digital marketing over the years, this course stands head and shoulders above the rest."

  • "Thank you for such an inspiring course. The content and the way it was structured, was perfect to help put it into practice immediately."

  • "This is very effective way of keeping abreast with the latest digital trends and developments. A really well structured course."

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Past Students have said...