SGE: The Evolution of Search: Course Material Training Pack

Professionally-designed SGE: The Evolution of Search course material and trainer material.

The digital world has swiftly grown, to adapt and incorporate emerging technologies like AI and voice search, challenging traditional search engines to meet the rising demand for more precise and relevant results. There has been a worrying decline in the quality of links found in these digital libraries (search engines), resulting in a lack of user engagement. This is due to people trying to 'game the algorithm' to increase their links within the systems. Consequently, Ai has raised the quality of relevance and improved user experience, but has brought obvious challenges for businesses, impacting content, websites and visitor engagement. 

This course looks at how search engines work, how they have been impacted with the changes in AI, and the impact to consumer use, stemming from your website, social channels and across all of your digital touchpoints. You don't need a technical mindset but it would be helpful to have a basic level understanding of how SEO works. 

This course would work well as a lead capture webinar.

Key Chapters

• How Search Engines work
• How Generative Search Engines (SGE) have changed search, and Voice technology. and how this has impacted your website and other digital content, and what you can do about it.

The Complete Pack contains:

1. The Course Material 

• Half-day professionally-designed and fully customizable SGE: The Evolution of Search PowerPoint slide packs. 
• Includes case study, examples and activities
• Level: Beginner to Intermediate
• Workshop Duration: 2 hours

2. Trainer Material: 

• Customizable Trainer Handbook - with guidance on digital delivery with supporting tips when delivering course online or in person, and important static information that is required for every trainer.
• Certificate, print version and customizable Canva template
• Print and digital, customizable Feedback Form